Dhanush and Kriti Sanon's Tere Ishk Mein To Release Without Trailer?

Mumbai, October 29 - Director Anand L Rai's romantic drama with the National award-winning actor duo of Dhanush and Kriti Sanon is gearing up for release on November 28. The teaser, which was released recently, showcased the intense side of the lead pair as they indulge in a love-hate relationship.

Produced by Colour Yellow Productions and T-Series, Tere Ishq Mein has already created a lot of buzz following the teaser and the title song release. While the audience is awaiting the trailer, it is said that the makers don't want to reveal much before the film hits the big screen.

According to the reports, Anand L Rai and team have decided not to release the trailer. It is said that music is a pivotal part of the film, and the makers want to stick to the same approach leading up to the release. There will reportedly be one more song and a couple of different units as part of promotional plans before the release. However, there is no official confirmation on the same yet.

If the makers indeed skip the trailer launch and directly release the film, it will be a bold move, as trailers have always been the most significant part of a film to build curiosity around it. The decision marks a departure from the tried and tested promotional strategies that Bollywood has followed for decades.

Meanwhile, the title song of the film has been a massive hit among the audience, and it seems the makers have a lot of confidence in the music of the film to set the right tone ahead of the release. The decision could also be due to the recent romantic drama films, which followed a similar kind of emotion as Tere Ishq Mein.

Tere Ishq Mein marks the reunion of Rai and Dhanush after Atrangi Re (2021). The duo first teamed up 12 years ago for Raanjhanaa (2013), which went on to become a cult classic. The upcoming film falls in the same world as Raanjhanaa. It will be released on November 28 in Hindi and Tamil.

Stay tuned...