Sidharth Malhotra, Janhvi Kapoor's Param Sundari Advance Booking Begins On A Decent Note

Mumbai, August 27 - Sidharth Malhotra returns to the big screen with romantic comedy Param Sundari, which has Janhvi Kapoor as the female lead. Directed by Tushar Jalota, the film has managed to generate decent buzz through teaser/trailer and songs, which have gone viral.

Scheduled to release on August 29, the advance booking of Param Sundari was opened on August 26, and the initial reception is decent. The movie has sold around 10K tickets so far for the opening day across the BookMyShow and District apps in the first 24 hours, and the number is expected to increase as the day progresses.

Romantic comedies normally don't carry huge advances like action entertainers, as they rely on walk-ups and word of mouth. Param Sundari comes at a time when romantic films are working at the box office, and a decent response for it will put it in a good positive to build on.

The trade is anticipating Param Sundari to open in the range of 10 crores net, which can go higher if the word of mouth is positive. If the film manages to open in double digits, it will be a very good start, and among the biggest openings for the lead pair.

Param Sundari is produced by Maddock Films, which has been delivering quality content over the last few years and has also delivered big at the box office. It could be an advantage for the film, as it can help in the pre-sales with 2 days still to go before the release.

Stay tuned...