Hrithik Roshan-Jr. NTR's War 2 Bags Big Non-Theatrical Deals Worth 225 Crore

Mumbai, August 22 - Yash Raj Films' much-hyped spy action thriller War 2, starring Hrithik Roshan and Jr. NTR, has been underwhelming at the box office so far, with a disappointing first-week collection of around 315 crores worldwide.

Ideally, the movie should have done this business or probably more in the opening weekend itself, but poor reviews and mixed word of mouth proved fatal. With no sign of rebound, Ayan Mukerji's directorial is heading towards emerging as a loss venture for YRF.

As per trade estimates, the film will end up with around 50 crores in losses for the studio. Given the huge production costs and how the film has performed at the box office, the losses could have been higher, but the makers recovered most of it from the non-theatrical rights.

According to reports, War 2's digital rights have been sold for 150 crores, while satellite rights brought 50 crores, and music rights brought 25 crores in revenue for YRF. The total non-theatrical revenue of around 225 crores has helped the studio to bring down the losses.

The movie was reportedly made on a budget of over 400 crores, as the costliest film in the YRF Spy Universe. This includes the salaries of Jr. NTR (60 crores), Hrithik Roshan (35 crores), Ayan Mukerji (25 crores), and Kiara Advani (10 crores).